Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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Social Media Startup Tool Google 131

Startup Professionals Musings

FEBRUARY 23, 2018

Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role. Use social media for more visibility.

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Startup Professionals Musings

JANUARY 2, 2019

Here I often find that you need to seek and work with a co-founder who can complement your technical skills with financial and marketing to start the business. You likely have hired a few helpers, such as an assistant, a social media coordinator, and a bookkeeper. Marty Zwilling First published on Inc.com on 12/20/2018.

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Startup Professionals Musings

JULY 16, 2018

Nearly 80 percent of customers say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters are more willing to defend them, or even pay a premium, according to the 2018 Cone/Porter Novelli Purpose Study. Become a thought leader early through social media.

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Startup Professionals Musings

AUGUST 20, 2018

This is another aspect of capitalizing on strengths and satisfaction. In today’s rapidly changing market, it makes sense to let people find innovative ways to use their talent to help your business, rather than forcing them to do things the way they have always been done. Marty Zwilling First published on Inc.com on 08/06/2018.

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Startup Professionals Musings

DECEMBER 20, 2019

I believe the days of the “job work” mentality are thankfully waning, with more people looking to get satisfaction by making the world a better place, rather than just tolerating brain-numbing work to fund enjoyment elsewhere. Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Marty Zwilling.

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