Startups Need Your Data, But Consumers Are Still Wary
Startup Professionals Musings
JANUARY 26, 2020
His latest study breaks the online consumer audience into the following four categories, based on their level of comfort with sharing personal information, likes, and needs online: High-comfort consumers – 12 percent. Norton, Ph.D., No-comfort consumers – 17 percent. These tend to be older consumers, with an average age of 52.
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