Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 4, 2019

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

Customer 85

Customer Custom Product Metrics 85

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The key takeaway? It only happens when the margins get tight.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 17, 2019

You are so engaged in building and selling your product or service, that you “don’t have time” to focus on strategy and the next round of changes for the business to survive and grow. Highlight your competitive value, not your technology. Marty Zwilling First published on Inc.com on 07/03/2019.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

MAY 29, 2019

For those of you who don’t have time to read the whole book, here is a sampling of a few key points that should get you thinking in the right direction, and maybe just keep you a step or two ahead of your big competitors: Add a platform that provides self-service growth. Institute deep metrics measuring all aspects of the customer experience.

Commerce 89

Commerce Artificial Inteligence Cloud Computing Platform 89

Both Sides of the Table

NOVEMBER 14, 2017

How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers? We have well financed competitors whom despite competing with we respect deeply and when you see your competition launching in many markets it’s tempting to follow suit.

Startup 286

Startup Technical Review Customer Custom 286