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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. If customers are doing the things i want them to be doing through my product. .”

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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

Roughly two years ago, in July 2019, Los Angeles set up an office of climate emergency and earlier this year Mayor Eric Garcetti launched the climate emergency mobilization office to coordinate activity between civic leaders, the mayor’s office, and the city council. .

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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. For example, the days are gone when simply replacing a purchase or giving your money back was considered premium service. Technology enhances experience, not impedes it.

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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Incorporating a business entity early through online services. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Incorporate AI-powered data and metrics systems. For example, few consumers recognize that Amazon has a subsidiary, Amazon Web Services (AWS), that has invented over 165 computing services for business customers, including new ones every month, that have become crucial to its continued growth.

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