2019 Course Customer Mentor 
Startup Professionals Musings
JANUARY 25, 2019
As an advisor to technical entrepreneurs, the most common mistake I see is the “If we build it, they will come” approach with no sales plan, under the assumption that the technology is so spectacular that customers will buy the product. Effective value propositions are quantified and personalized for each customer or target segment.
Startup Professionals Musings
DECEMBER 27, 2019
As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers.
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Startup Professionals Musings
SEPTEMBER 4, 2019
You need to build business relationships with partners, team members, investors, and of course customers. Asking someone to be your mentor is not a sign of weakness, and most mentors love to help. Marty Zwilling First published on Inc.com on 08/20/2019. Turn existing connections into productive relationships.
Startup Professionals Musings
NOVEMBER 29, 2019
As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Also evaluate the values of desired customers. Non-profits rely on philanthropists and donors.
Startup Professionals Musings
AUGUST 23, 2019
They don’t recognize that employees drive customer growth, improve productivity, and drive company success. Keeping employees in the dark on business problems and customer issues is a sure way to lose their trust and their engagement in the business. Hire and mentor people who show engagement in prior roles.
Startup Professionals Musings
APRIL 8, 2019
I loved it when my boss gave me the additional responsibility of mentoring others in solving tough problems. Attempting to make a job more challenging, as well as to improve productivity, managers may sometimes ask for higher outputs, such as 15 customer support calls per hour rather than 10. Focus on role enrichment, not more work.
Startup Professionals Musings
JULY 26, 2019
Of course, that assumes that you or someone you trust knows how to do it right, has the right attitude, and has the trust of the person who needs the coaching. You need healthy conflict to get people to face their limitations, and to fully understand customer and operational issues. A coaching culture thrives on agility and resilience.
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