2019 Marketing Mentor Metrics 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
Startup Professionals Musings
DECEMBER 27, 2019
Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.
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Startup Professionals Musings
OCTOBER 11, 2019
Unfortunately, many aspiring leaders I mentor are not aware of the signals people are looking for, or are not attuned to the subtleties of their own actions. Define metrics to measure what you want to achieve. For example, measuring marketing team members on sales leads may not get you the revenue growth or trust you expected.
Startup Professionals Musings
JUNE 2, 2019
Most people agree that leadership is primarily a set of behaviors that capitalize on relationships and a current market and customer understanding in a complex world. You need their commitment, feedback, and continued support as the market changes. Marty Zwilling First published on CayenneConsulting on 05/09/2019.
Startup Professionals Musings
NOVEMBER 29, 2019
As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Marty Zwilling First published on Inc.com on 11/15/2019.
Startup Professionals Musings
MAY 1, 2019
Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Document processes and metrics for economies of scale.
Startup Professionals Musings
NOVEMBER 4, 2019
There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. Prepare your marketing story for customers and investors. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.
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