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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Your leadership skills do not develop without effort. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

Marketing 170
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5 Ways To Get Beyond Early Adopters For Your Startup

Startup Professionals Musings

Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. Unfortunately many of their suggestions may actually increase the solution complexity for the larger segment of mainstream customers who come later and you really need for success. Usability is often an afterthought.

Startup 141
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6 Drivers For Aspiring Entrepreneurs To Finish School

Startup Professionals Musings

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Marty Zwilling First published on Inc.com on 09/08/2020.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. and trademarks.

Product 169
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5 Keys to Moving From Entrepreneur Thinking To Action

Startup Professionals Musings

A while back, one of my aspiring entrepreneur friends was trying to impress me with his expertise, by bragging that he had the idea for a couple of innovations before anyone else, but he just never got around to filing a patent before someone stole it from him. Today the key is building momentum, customization, and continuous innovation.