Startup Professionals Musings

DECEMBER 30, 2020

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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Startup Professionals Musings

MAY 15, 2020

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

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Startup Professionals Musings

OCTOBER 7, 2020

Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. Unfortunately many of their suggestions may actually increase the solution complexity for the larger segment of mainstream customers who come later and you really need for success. Usability is often an afterthought.

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Startup Professionals Musings

JANUARY 31, 2020

Here are some of the key entrepreneur characteristics most often overlooked by inventors: Driven by customer-centric view of needs, rather than technology. Understanding what drives customers to buy, in different market segments and cultures, is usually just as challenging as creating and combining technology to deliver function.

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Startup Professionals Musings

SEPTEMBER 23, 2020

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Marty Zwilling First published on Inc.com on 09/08/2020.

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Startup Professionals Musings

JANUARY 27, 2020

As an aspiring entrepreneur, one of the most important things you need is a memorable “ elevator pitch ,” to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. For example, “I have patented a new tire that will double the wear mileage at half the cost.”

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Startup Professionals Musings

MARCH 2, 2020

Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. You must also learn from your customers. Yes, there are a lot of bridges to cross.

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