Startup Professionals Musings

APRIL 27, 2020

There are complex processes, like filing a patent, and financial tools that may be new to you, including Excel and Quickbooks. Marty Zwilling First published on Inc.com on 04/13/2020. As a result, he missed opportunities, and the whole organization suffered. Use technology and tools, but don’t let them sink you.

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Startup Professionals Musings

MARCH 2, 2020

Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Marty Zwilling First published on Inc.com on 02/17/2020. I have tried to convince him the general idea alone does not make a business. His challenge is to focus on one market, with a specific design, cost, and price.

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Startup Professionals Musings

JANUARY 27, 2020

For example, “I have patented a new tire that will double the wear mileage at half the cost.” Marty Zwilling First published on Inc.com on 01/13/2020. It’s better to start with a hook than to assume that people will stay with you to hear it at the end. Describe technology and features, not competitiveness.

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Startup Professionals Musings

JANUARY 31, 2020

Inventors follow a structured process to assemble and test solutions, file patents for intellectual property protection, and define production details. Marty Zwilling First published on Inc.com on 01/17/2020. Dreaming and talking about potential solutions is not enough. Provides the focus to balance entrepreneur distractions.

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Startup Professionals Musings

JUNE 10, 2020

Kodak , as an example, had made so much money on film that they were reluctant to believe in the digital trend, even though they had one of the first digital camera patents. Marty Zwilling First published on Inc.com on 05/27/2020. No company leader wanted to be accountable for a change of the magnitude required.

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Startup Professionals Musings

JUNE 3, 2020

It clearly takes focus to create and file a patent, but it will give you a tremendous advantage over “me too” competitors. Marty Zwilling First published on Inc.com on 05/19/2020. Without a sustainable advantage, it’s almost impossible these days to keep an existing giant from smashing you as soon as your idea gets traction.

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Entrepreneur Startup Patents Resource 126

Startup Professionals Musings

JUNE 26, 2020

For example, “We just patented a new battery technology that will cut your smartphone charge time and cost in half.” Call out your top competitors, highlighting your sustainable competitive advantage, including patents, trade secrets. Marty Zwilling First published on Predictable Designs on 06/10/2020. and trademarks.

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Product Summary Startup Examples 169

Startup Professionals Musings

AUGUST 26, 2020

Many entrepreneurs are reluctant to complete the work to secure a patent on their invention, citing cost and secrecy concerns, only to find that investors lose interest when they learn you have no long-term advantage over potentially aggressive competitors. Marty Zwilling First published on Inc.com on 08/12/2020.

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Startup Professionals Musings

JULY 11, 2020

A while back, one of my aspiring entrepreneur friends was trying to impress me with his expertise, by bragging that he had the idea for a couple of innovations before anyone else, but he just never got around to filing a patent before someone stole it from him. Marty Zwilling First published on Inc.com on 06/27/2020.

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