Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

Marketing

Startup Professionals Musings

JANUARY 6, 2021

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. The company has since gone public, and is still a market leader.

Technical Review

Startup Professionals Musings

FEBRUARY 19, 2020

In my business of mentoring new entrepreneurs and advising small company owners, I recognize that most don’t start as experienced leaders, and most don’t realize that people leadership is a primary key to their future success. Marty Zwilling First published on Inc.com on 02/04/2020. Don’t be afraid to demonstrate your vulnerability.

Develop

Tech.Co

OCTOBER 16, 2024

Specifically, the program was designed to provide backing to women founders building product-centric businesses – including those developing, marketing, or selling digital, physical, or hybrid products. To improve your chances, we’d advise researching the grantor and focusing on how your venture’s goals align with theirs.

Technical Review