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5 Ways To Get Beyond Early Adopters For Your Startup

Startup Professionals Musings

All the technical people I know laughed when Amazon patented their big red button for a “one-click-buy,” but many pundits now attribute their scaling success to this simplification for the average customer. Your long-term satisfaction and business success depends on it. Marty Zwilling First published on Inc.com on 09/23/2020.

Startup 141
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5 Keys to Moving From Entrepreneur Thinking To Action

Startup Professionals Musings

A while back, one of my aspiring entrepreneur friends was trying to impress me with his expertise, by bragging that he had the idea for a couple of innovations before anyone else, but he just never got around to filing a patent before someone stole it from him. Marty Zwilling First published on Inc.com on 06/27/2020.