2021 Acquisition Customer Demand 
Tech.Co
FEBRUARY 19, 2021
Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates. What is Amazon Getting from the Deal?
Startup Professionals Musings
APRIL 28, 2021
Look for validation from your mainstream customers. No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin.
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Startup Professionals Musings
DECEMBER 26, 2020
As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. Crowdfunding to gauge demand is not recommended, since failed campaigns don’t usually recover later.
Startup Professionals Musings
AUGUST 11, 2021
In reality, every startup brings new unknowns, new people, new competitors, and new customers. Starting a new business does put you in control, but you will face a harrowing new set of demands from partners, investors, suppliers, and customers. Marty Zwilling First published on Inc.com on 07/28/2021.
Startup Professionals Musings
MARCH 3, 2021
For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Every startup demands logical changes along the way.
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