Startup Professionals Musings

NOVEMBER 10, 2021

Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. The goal should always be coaching to solve problems, not blame assignment or negative feedback. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

JANUARY 29, 2021

Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth. Marty Zwilling First published on Inc.com on 01/15/2021. Only people can look ahead and prepare for the future.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

DECEMBER 22, 2021

Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service. Marty Zwilling First published on Inc.com on 12/08/2021. The cost has been far more than offset by both customer loyalty and advocacy, as well as team spirit.

Customer 114

Customer Custom Satisfaction Metrics 114