Startup Professionals Musings

DECEMBER 13, 2021

Unfortunately, from my own experience, it’s not that simple, and not doing some preparation first can easily result in stress, lack of satisfaction, and a hard road to success. These activities may be low-risk, but they teach volumes about the entrepreneur mindset, as well as the challenges and potential satisfaction.

Satisfaction 135

Satisfaction Entrepreneur Startup Mentor 135

Startup Professionals Musings

JANUARY 29, 2021

Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth. People-centric leaders realize that the right motivated and accountable people are their real competitive advantage. Even process changes require people first.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

JULY 16, 2021

Some of us are proud to be technologists, while others love marketing or team building. Show that others are an inspiration, not competition. It allows you to change and learn as the market evolves, and your business needs change. Marty Zwilling First published on Inc.com on 07/01/2021.

Mentor 174

Mentor Satisfaction Competition Marketing 174

Startup Professionals Musings

AUGUST 23, 2021

Unfortunately, these goals are often mutually exclusive, and focusing on the wrong ones won’t bring you that business success and satisfaction you crave. You need complementary skills for marketing, financials, and operations. Marty Zwilling First published on Inc.com on 08/09/2021. A business is never a solo operation.

Startup 159

Startup Satisfaction Entrepreneur Equity 159

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Marty Zwilling First published on Inc.com on 06/09/2021.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Marty Zwilling First published on Inc.com on 12/08/2021. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

OCTOBER 6, 2021

In many cases, the challenge may just be your ability to market yourself, and what you know. The more you use your new-found leadership ability, the greater will be your satisfaction and confidence. Marty Zwilling First published on Inc.com on 09/21/2021. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132