Startup Professionals Musings

OCTOBER 27, 2021

Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Every balanced leader does marketing early. Personal growth and satisfaction is rarely all about business. Balance your business with your personal life.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

JANUARY 29, 2021

Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth. You need their full support in today’s rapidly changing market. That takes less time and gives everyone greater satisfaction.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

JULY 16, 2021

Some of us are proud to be technologists, while others love marketing or team building. It allows you to change and learn as the market evolves, and your business needs change. The ability to anticipate market changes, and build strong relationships is itself a key skill and mindset that every leader needs.

Mentor 174

Mentor Satisfaction Competition Marketing 174

Startup Professionals Musings

AUGUST 23, 2021

Unfortunately, these goals are often mutually exclusive, and focusing on the wrong ones won’t bring you that business success and satisfaction you crave. You need complementary skills for marketing, financials, and operations. Marty Zwilling First published on Inc.com on 08/09/2021. A business is never a solo operation.

Startup 159

Startup Satisfaction Entrepreneur Equity 159

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. Marty Zwilling First published on Inc.com on 08/24/2021.

Activity 132

Activity Entrepreneur Social Media Satisfaction 132

Startup Professionals Musings

NOVEMBER 1, 2021

Rather than get angry and upset, fall back to your initial process for evaluating markets, customer needs, and financial implications. In some cases, a business problem can be a reminder that your interests have changed, or the path you thought was right is not getting you the satisfaction you seek.

Mentor 127

Mentor Satisfaction Customer Custom 127

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JULY 2, 2021

Creating and growing a business requires creativity beyond the product, in the areas of finance, marketing, and operations. Markets and industries are always more complicated than they seem. Curiosity provides the incentive and determination to learn and adapt as your market and environment changes.

Funding 152

Funding Startup Ideas Resource 152

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Marty Zwilling First published on Inc.com on 12/08/2021. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Marty Zwilling First published on Inc.com on 06/09/2021.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

NOVEMBER 10, 2021

Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Doing so will increase both your personal life accountability, as well as your business satisfaction. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

FEBRUARY 24, 2021

We all need to be humble and recognize that what we need to know about technology and the market changes daily. Satisfaction and commitment come from choosing a path to move forward, evaluation results and customer feedback, and learning from all their best efforts. Marty Zwilling First published on Inc.com on 02/09/2021.

Startup 147

Startup Customer Custom Ideas 147

Startup Professionals Musings

AUGUST 11, 2021

Markets, customers, and competitors evolve, and you must continually update the business to stay ahead. You should never allow any of these challenges to discourage you from the joys of entrepreneurship, including the satisfaction of working on your passion, and getting the feedback on having made the world a better place.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171

Startup Professionals Musings

SEPTEMBER 3, 2021

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. That doesn’t mean that you can’t be an entrepreneur today, or feel success and satisfaction from your efforts. Marty Zwilling First published on Inc.com on 08/19/2021.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

DECEMBER 1, 2021

If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. Marty Zwilling First published on Inc.com on 11/17/2021.

Examples 128

Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

OCTOBER 6, 2021

In many cases, the challenge may just be your ability to market yourself, and what you know. The more you use your new-found leadership ability, the greater will be your satisfaction and confidence. Marty Zwilling First published on Inc.com on 09/21/2021. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Startup Professionals Musings

MAY 21, 2021

The result is a new level of productivity, loyalty, and personal satisfaction for you as well as everyone on your team. This means using what you have learned to anticipate market change and prepare for it. Marty Zwilling First published on Inc.com on 05/06/2021. Prevent: solve problems before they happen.

Technical Review 123

Technical Review Coach Satisfaction Mentor 123