Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Everybody wins, and it spread quickly on social media.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

OCTOBER 29, 2021

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Use marketing, blogging, and industry conferences to get the message out. The stigma of a clunky desktop today can easily lower worker engagement and satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. The Internet and social media are also a key knowledge source.

Activity 132

Activity Entrepreneur Social Media Satisfaction 132

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Business and customer satisfaction data measurements are required, in addition to subjective assessments of team progress, tradeoffs, and investment decisions.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Marty Zwilling First published on Inc.com on 08/19/2021.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

DECEMBER 1, 2021

If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. Marty Zwilling First published on Inc.com on 11/17/2021.

Examples 128

Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

AUGUST 25, 2021

Successful entrepreneurs have to be people oriented, to solicit experts with various skills, including marketing, production, operations, and finance. Believe in the need for marketing and selling. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158