Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Both Sides of the Table

DECEMBER 11, 2022

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? There was no money train.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Both Sides of the Table

SEPTEMBER 15, 2022

At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem looked like. Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? Please follow him & welcome him to Upfront!! <==

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Establishing your brand with interactive social media.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Marty Zwilling.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Don’t dismiss any new thing as a “flash in the pan.”

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Today is the time to start down that road.

Customer 147

Customer Custom Technical Review Metrics 147