Startup Professionals Musings

FEBRUARY 3, 2021

As a long-time mentor to new entrepreneurs and business owners, I have noticed that many no longer associate more fulfillment and satisfaction with more money, power, and success. In fact, customers today also seem more attracted to companies with a higher purpose than profit. Marty Zwilling First published on Inc.com on 01/20/2021.

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Startup Professionals Musings

NOVEMBER 1, 2021

Based on my own experience as a business advisor, I’m convinced that it is all about your mindset for success, and the habits you have developed for tackling problems and challenges. Rather than get angry and upset, fall back to your initial process for evaluating markets, customer needs, and financial implications.

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Startup Professionals Musings

SEPTEMBER 24, 2021

What you need to thrive in this world of change is to develop the ability to perceive what is beyond the obvious, to discover new solutions that fit your aspirations and interests. This mindset will allow you to alter your direction in the most positive way, and drive customer change rather than be driven by it.

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Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Marty Zwilling First published on Inc.com on 08/19/2021.

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Startup Professionals Musings

SEPTEMBER 8, 2021

A few years ago, Safeway and other big retailers struggled with the growing problem of plastic bag cost and pollution, before realizing they could actually sell reusable cloth bags to customers, as a win to all. With his obsession for detail, it took more than three years to develop the Macintosh.

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Startup Professionals Musings

JULY 2, 2021

Investors expect a great return for their risk, so they look for people who can look beyond the technology and their own passion to see a customer need that perhaps even the rest of us haven’t yet envisioned. The payoff will be a heightened personal satisfaction, as well as the resources you need to make it happen.

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Startup Professionals Musings

JULY 16, 2021

On the other hand, most business professionals and the customers we all need in business recognize that professionals with a healthy self-esteem will always be more resilient, creative, listen better, and treat others with respect. Develop a mindset of self-worth and ability to adapt.

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