2021 Customer Information Metrics 
Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.
Tech.Co
NOVEMBER 28, 2022
Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
Startup Professionals Musings
NOVEMBER 10, 2021
Make sure that metrics and goals are set up front, and not modified as the project progresses. Delegating control means having the right information, the right tools, and the right training to make the right decisions. Marty Zwilling First published on Inc.com on 10/27/2021. Provide assessments based wholly on facts.
Startup Professionals Musings
APRIL 28, 2021
If we build it, they will come” doesn’t work in today’s worldwide information overload. Look for validation from your mainstream customers. Marty Zwilling First published on Inc.com on 04/15/2021. It takes the right team to build a great business. Even non-profits need income to run a business.
Expert insights. Personalized for you.
135 
Let's personalize your content