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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

Customer 172
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Manufacturing startup Divergent 3D reduces staff by one-third

TechCrunch LA

However, he did confirm to TechCrunch that he had to reduce staff due to the COVID-19 pandemic. The company developed an additive manufacturing platform designed to make it easier and faster to design and build new cars at a fraction of the cost — all while reducing the environmental impact that traditional factories have.

Startup 251
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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. What are you most looking forward to in the technology/startup world in 2021?

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Buy Now, Pay Later Service Affirm Is Teaming Up With Stripe

Tech.Co

Starting today, customers using the Stripe payments system to buy their items at a retailer will have Affirm's “Adaptive Checkout” feature available to them. For purchases between $50 and $30,000, any eligible customer will be able to split their costs over multiple payment installments on either biweekly or monthly schedules.

Services 120
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8 Key Principles To Prepare For Invading A New Market

Startup Professionals Musings

I recommend you review the business startup experiences of some successful entrepreneurs with a heavy military influence, such as R.Riveter, which landed $100,000 from Mark Cuban on Shark Tank a while back, to enlist military spouses from across the country to make fashion handbag components.

Marketing 125
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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. They’ve also had suppliers sell perishable goods as well — a vendor sold 80,000 dates on the platform a month ago. “We’re

Product 191
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Reflections on 2020: Olivia (Libby) Duane Adams, co-founder, Alteryx

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. By bringing data, processes and people together in a converged approach, the Alteryx APA Platform enables high-impact business outcomes and rapid upskilling of people across the organization.