Tech.Co

NOVEMBER 28, 2022

Recently, several retailers that have used TikTok to sell items have informed the Financial Times that “the level of resources needed to sell on the app was not worth the returns”. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Delegating control means having the right information, the right tools, and the right training to make the right decisions. Marty Zwilling First published on Inc.com on 10/27/2021. Provide assessments based wholly on facts.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. You won’t need the multiple follow-ups and time to close new sales. Build a marketing plan with deliverables and metrics.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 28, 2021

If we build it, they will come” doesn’t work in today’s worldwide information overload. Marty Zwilling First published on Inc.com on 04/15/2021. If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If

Technical Review 131

Technical Review Case Study Mentor Software Review 131