Berkonomics

MAY 19, 2022

Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information.

Email 156

Email Web Tips Metrics 156

Berkonomics

JULY 9, 2020

The need for real time information. Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others. Managers need real time information. Consider these critical pieces of information.

Metrics 156

Metrics Software Review Statistics Technical Review 156

Berkonomics

JANUARY 13, 2010

Only then, after when the information might have been useful, could I see how well I did. That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. These measures of progress must be fresh and meaningful. Positioning.

Metrics 159

Metrics Screening Email Customer 159

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

APRIL 6, 2014

There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Big Data Christopher Surdak entrepreneur information wave startup' Marty Zwilling.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. So when decisions are to be made, we tend to remember recent information and issues.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

JULY 3, 2020

Business success is all about meeting the needs of the modern buyer, who is more informed, has access to more choices, and is ever smarter about making purchasing decisions. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. Lead management performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

MAY 21, 2022

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” entrepreneur startup metrics marketing sales business'

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

APRIL 18, 2020

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. So when decisions are to be made, we tend to remember recent information and issues.

Metrics 157

Metrics Demand Statistics Sales 157

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Delegating control means having the right information, the right tools, and the right training to make the right decisions. Provide assessments based wholly on facts. Delegate control commensurate with accountability.

Startup 132

Startup Training Metrics Examples 132

socalTECH

MAY 10, 2013

We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign.

Social Media 237

Social Media Advertising Media Metrics 237

Tech.Co

NOVEMBER 28, 2022

Recently, several retailers that have used TikTok to sell items have informed the Financial Times that “the level of resources needed to sell on the app was not worth the returns”. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 151

Social Media Startup Commerce News 151

Startup Professionals Musings

AUGUST 24, 2022

I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. For starters you have to realize that fund-raising is a sales process. I have to back up and give you more context.

Funding 336

Funding Venture Capital Startup Email 336

Both Sides of the Table

MAY 14, 2018

Detailed roadmap of features you plan to build Detailed customer information Salary information Any other information you wouldn’t want seen or know by your competitors or a larger audience In short, there is nothing in your deck that should give you pause or make you feel like you can’t just send the damn file to somebody.

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

AUGUST 15, 2013

Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others. Ensure that you include only information for which you have a way to alter future outcomes in a positive direction.

Metrics 184

Metrics Software Review Statistics Technical Review 184

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Marketing, sales, support, and service operations.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Both Sides of the Table

FEBRUARY 27, 2019

Most board meetings are administrative updates that accomplish very little other than inform board members about the performance of the company since the last board meeting. People debate the information you put in front of them. Never put information in front of people if you don’t want it discussed.

Startup 226

Startup Slides Metrics News 226

Berkonomics

JANUARY 28, 2016

Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information.

Email 120

Email Marketing Web Mobile 120

socalTECH

MAY 17, 2019

David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. David Loo: In my mind, at this stage, it's the ability to have sales efficiency with enterprise customers. What specific problem were you seeing?

SaaS 113

SaaS Startup Customer Custom 113

Startup Professionals Musings

AUGUST 24, 2019

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 18, 2023

New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. At minimum, you need to get an exit advisor to keep you on course. Set your startup health gauges and use them.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

JANUARY 9, 2021

New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. At minimum, you need to get an exit advisor to keep you on course. Set your startup health gauges and use them.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Marketing, sales, support, and service operations.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

MARCH 6, 2021

A required metric is average days to payment compared to expectations. In business, when you lose money on every sale, it’s hard to make it up in volume and still be profitable. Considering the job done once a client has been invoiced. A startup must ensure that the payments are collected per agreed terms. Marty Zwilling.

Technical Review 151

Technical Review Startup Summary Pricing 151

Both Sides of the Table

MAY 2, 2015

It freed up Ophir to grow out our sales organization, to work more closely with agencies, to innovate on product and to raise capital. The last thing you want the CEO (or heads of sales, marketing, product) doing is sinking 3 days every month into preparing board packs. The full financial details and metrics were in the deck.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. You won’t need the multiple follow-ups and time to close new sales. Build a marketing plan with deliverables and metrics.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 28, 2021

If we build it, they will come” doesn’t work in today’s worldwide information overload. If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If It takes the right team to build a great business.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

NOVEMBER 11, 2019

There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Online entertainment: millions of channels, billions of actors.

Technology 97

Technology Social Media Startup Entertainment 97

Both Sides of the Table

JUNE 12, 2010

This was a really fun episode for me because Mo is informed and knowledgeable on so many topics and being a Boston / NYC VC it gave us so much to talk about relative to just covering California VCs. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

DECEMBER 22, 2014

I agree with the book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Sales people tend to remember the latest product when selling to clients, not the one best for that customer.

Entrepreneur 113

Entrepreneur Metrics Demand Statistics 113

Startup Professionals Musings

SEPTEMBER 3, 2017

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

DECEMBER 9, 2013

Provide enough information that non management board members could have a real debate about my strategic issues. Provide information / context (15%). Provide information (40-50%). should we ramp up sales hires now or wait for more traction? What information should be provide & when. Ideal Board Meeting.

Writing 337

Writing Venture Capital Help SaaS 337