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Based on my own long experience in business, team satisfaction, engagement, and productivity continues to be a challenge. Playing to your strengths improves your overall engagement and productivity, as well as satisfaction and happiness. Getting peers to help others also is a great source of satisfaction and engagement.
For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.
Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Personal growth and satisfaction is rarely all about business.
Make sure that metrics and goals are set up front, and not modified as the project progresses. If key metrics and expectations rely on results from another group, then you have a conflict which prevents accountability from either group. Marty Zwilling First published on Inc.com on 10/27/2021.
Use metrics to assess needs and growth economics. Business and customer satisfaction data measurements are required, in addition to subjective assessments of team progress, tradeoffs, and investment decisions. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company.
No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Marty Zwilling First published on Inc.com on 04/15/2021.
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