Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

NOVEMBER 17, 2021

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Companies need the same service on partner and acquisition candidates, even vendors. Movies are selected, or recommended to customers, based on past reviews, related interests, or analysis of Twitter comments.

Startup 99

Startup Social Media Study Guide 99

Startup Professionals Musings

FEBRUARY 6, 2019

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Companies need the same service on partner and acquisition candidates, even vendors. Movies are selected, or recommended to customers, based on past reviews, related interests, or analysis of Twitter comments.

Social Media 70

Social Media Study Guide Examples 70