Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

DECEMBER 30, 2022

In that context, I was pleased to see the supporting message in a recent book, “ Fearless Innovation: Going Beyond the Buzzword ,” by Alex Goryachev. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Don’t forget the new social media platforms and industry forums.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

SEPTEMBER 22, 2022

Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name.

Marketing 133

Marketing Customer Custom Outsource Development 133