Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.
Startup Professionals Musings
SEPTEMBER 16, 2023
They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Angel groups, accelerators, and incubators are pervasive.
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Startup Professionals Musings
OCTOBER 31, 2022
If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni. Some people are very good as defining metrics, roll-out programs, and reward systems for marketing and sales programs. Marty Zwilling First published on Inc.com on 10/17/2022.
Startup Professionals Musings
DECEMBER 30, 2022
In that context, I was pleased to see the supporting message in a recent book, “ Fearless Innovation: Going Beyond the Buzzword ,” by Alex Goryachev. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Marty Zwilling First published on Inc.com on 12/15/2022.
Startup Professionals Musings
NOVEMBER 7, 2022
Thus, I was happy to see some real actionable advice on this challenge in a new book, “ The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed ,” by Linda Yates, the founder and CEO of a leading growth incubator for global businesses. Marty Zwilling First published on Inc.com on 10/24/2022.
Startup Professionals Musings
NOVEMBER 30, 2022
Great business leaders, including Bill Gates and Warren Buffett , are constantly asking questions and reading books about new technologies, new cultures, and new business opportunities. Using metrics to measure results and commitments. Marty Zwilling First published on Inc.com on 11/16/2022.
Startup Professionals Musings
SEPTEMBER 22, 2022
Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required.
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