2022 Coach Marketing Metrics 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
Startup Professionals Musings
MARCH 4, 2022
If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Adopt some key metrics to measure your change agility.
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Startup Professionals Musings
MARCH 18, 2022
The challenge is that the future is much harder to quantify than existing competitor markets. Don’t let all the data you now have on the past keep you from listening for changes in the market. Sometimes you have to be willing to jeopardize current revenue streams to penetrate new markets or technologies.
TechCrunch LA
NOVEMBER 5, 2021
The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.
Startup Professionals Musings
DECEMBER 9, 2022
In my experience, developers can be so committed to a technology, such as hydrogen engines for cars, such that they may be unwilling to change as the business pivots for market reasons. Setting your own metrics, and measuring yourself , will facilitate accountability. Be available for mentoring and coaching to others.
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