Startup Professionals Musings

MARCH 18, 2022

The challenge is that the future is much harder to quantify than existing competitor markets. Don’t let all the data you now have on the past keep you from listening for changes in the market. Sometimes you have to be willing to jeopardize current revenue streams to penetrate new markets or technologies.

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Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. This work requires market feedback, managing trials, and working with the sales team as well as developers.

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Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

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Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Incorporating a business entity early through online services.

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Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

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TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.

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Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

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Startup Professionals Musings

JUNE 1, 2022

It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Analyze market events in the context of emerging trends. Put metrics in place to track decision results. Marty Zwilling First published on Inc.com on 5/17/2022.

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Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.

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Startup Professionals Musings

MARCH 25, 2022

Even though many of these may seem intuitively obvious to most of you, I continue to see them overlooked by many, so I offer them for your consideration in staying a step ahead of the market and your competitors: Close the deal and cash the check before you spend it. Use metrics on key deliverables to assure quality results.

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TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

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Startup Professionals Musings

DECEMBER 9, 2022

In my experience, developers can be so committed to a technology, such as hydrogen engines for cars, such that they may be unwilling to change as the business pivots for market reasons. Setting your own metrics, and measuring yourself , will facilitate accountability. Marty Zwilling First published on Inc.com on 11/24/2022.

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