2022 Marketing Mentor Metrics 
Startup Professionals Musings
SEPTEMBER 22, 2022
Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
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Startup Professionals Musings
MARCH 4, 2022
If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Adopt some key metrics to measure your change agility.
Startup Professionals Musings
AUGUST 10, 2022
Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.
Startup Professionals Musings
NOVEMBER 30, 2022
They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.
Startup Professionals Musings
JUNE 1, 2022
In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Make your creativity worth their efforts.
Startup Professionals Musings
MARCH 25, 2022
Thus, over the years of my mentoring and consulting efforts with entrepreneurs, I have a key list of practices that I recommend to everyone starting and growing a business. Don’t make gut decisions based primarily on marketing pitches and hard-sell tactics. Use metrics on key deliverables to assure quality results.
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