Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. This calls for creative marketing as well as new cost reductions.

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socalTECH

NOVEMBER 22, 2021

The publicly listed company hit the public markets in late 2020 via a special purpose acquisition company (SPAC). The company has shown off a number of renderings of potential, high tech vehicles, but does not plan to bring any vehicles to market before Q4 of 2022.

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socalTECH

JANUARY 27, 2022

It's unclear when the new title will hit the market. We're building a survival game in an all-new universe.Join us in writing our next chapter: [link] pic.twitter.com/vWtkDYh1kX— Blizzard Entertainment (@Blizzard_Ent) January 25, 2022.

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TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. — Alex Cohen (@anothercohen) June 18, 2022. — Molly White (@molly0xFFF) June 16, 2022.

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socalTECH

DECEMBER 14, 2021

The company claims it will start production at the plant in July of 2022. Faraday Future--like many other companies aiming at the electric car market--has yet to deliver production vehicles to customers. The company said the plant includes electrical and plumbing, and it hopes to begin installation of production and assembly equipment.

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TechCrunch LA

MARCH 19, 2021

Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

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Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please fill in your email. Please verify before subscribing. TikTok Teams Up With Ecommerce Startups.

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socalTECH

MAY 17, 2021

The companies said the "Lifestyle Vehicle" will be available in 2022. The company is one of those that have rushed to the public markets via special purpose acquisition companies (SPACs). Canoo said that interested buyers can pay a $100 deposit for the vehicle, which it says will cost $34,750.

Los Angeles 113

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socalTECH

OCTOBER 26, 2020

According to the company, the move is part of its efforts to advance sales, distribution, and marketing of its Fisker Ocean SUV in Europe, projected for Q4 2022. The company said the choice of Munich was due to "convenient access" to key European EV markets, as well as for its proximity to the Magna Graz facility in Austria.

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Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

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socalTECH

OCTOBER 30, 2020

Fisker said it hopes to bring its all electric midsize SUV, the Fisker Ocean, to the market by Q4 of 2022. The unusual route to public trading has become very popular this year, with multiple special purpose acquisition companies (SPACs) formed to take companies public. READ MORE>>.

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TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider’s other major markets are the U.K.,

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TechCrunch LA

MARCH 27, 2021

In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. The market for home services employs more than 5 million workers in the US and represents a trillion dollar global market. Based in Glendale, Calif.,

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Xconomy

AUGUST 26, 2020

Dyne Therapeutics may not reach human testing until 2022, but, like many of its preclinical peers this year, the company is choosing to jump into public markets now while investor interest in the biotech sector is riding high.

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Tech.Co

JUNE 3, 2022

“This latest data demonstrates that the SMB rent crisis has reached a new and concerning 2022 pinnacle, regarding both rent delinquency and soaring rent costs,” Alignable explains in a summary. The new data comes from small business networking site Alignable, which released its Q2 Rent Report at the start of the month.

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Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

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TechCrunch LA

DECEMBER 31, 2022

What type of market, if any, is the right one? Paris has been an important market for the e-scooter industry at large, but the city has chafed against the vehicles, citing safety incidents , some of which were fatal. kilometers in July 2022 and 2.53 Paris: To ban or not to ban? Photo by THOMAS COEX/AFP via Getty Images).

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Startup Professionals Musings

APRIL 24, 2023

Millions have bowed out of the labor market. Many of these retired from the labor market. New and old entrepreneurs submitted over five million startup business applications in 2021 and again in 2022, making these the most popular years on record , according to data released by the U.S. Census Bureau.

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Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Market size, growth, and share.

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Startup Professionals Musings

MARCH 4, 2022

If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Marty Zwilling First published on Inc.com on 2/18/2022.

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Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

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Tech.Co

MARCH 25, 2022

Instacart cites “market turbulence” and a need to attract talent as reasons why it has reassessed. “We are confident in the strength of our business, but we are not immune to the market turbulence that has impacted leading technology companies both public and private,” Instacart said in a statement.

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Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Tech.Co

MAY 12, 2022

As of Thursday, the entire cryptocurrency sector has plummeted, losing $200 billion across the entire market within a day. Once the cryptocurrency market was unstable, Terra couldn't remain stable either, and lost 60% of its value, which in turn brought the value of its sister currency Luna down by 99%.

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Tech.Co

DECEMBER 28, 2022

Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. We've scoured the startup scene to find out which budding businesses have made big waves in 2022 — and whose growth is showing no signs of slowing down. Source: wander.com.

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Startup Professionals Musings

MARCH 18, 2022

The challenge is that the future is much harder to quantify than existing competitor markets. Don’t let all the data you now have on the past keep you from listening for changes in the market. Sometimes you have to be willing to jeopardize current revenue streams to penetrate new markets or technologies.

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Startup Professionals Musings

OCTOBER 1, 2022

I recommend that you always use brainstorming, or expert feedback, to define similar approaches and markets, before proceeding to produce and sell a solution that may be expensive to change later. I have found, for example, that “early adopters” love innovation and new features, while “mass market” customers enjoy simplicity and usability.

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Tech.Co

JUNE 3, 2022

Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Tap to Pay will be available to all Square sellers sometime this year, with an Early Access Program coming this summer to let sellers tip their toe in the concept first. Secure and Seamless Payment.

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Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.

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Startup Professionals Musings

MAY 28, 2022

Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. This may seem obvious, yet many companies ignore the keyword “exceptional” or they count on an existing market that is not “expanding.” Marty Zwilling First published on Inc.com on 5/12/2022.

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Startup Professionals Musings

JULY 20, 2022

Even if your business is local, like ride sharing, think about the potential for emerging markets in new countries. A series of small market experiments is more effective in finding breakthroughs, as well as surviving the unknowns of a new market. Marty Zwilling First published on Inc.com on 7/7/2022

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Artificial Inteligence Netflix Resource Customer 146

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence.

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