2022 Metrics Pricing 
Both Sides of the Table
SEPTEMBER 15, 2022
<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high).
Startup Professionals Musings
SEPTEMBER 22, 2022
Dig deep to get beyond the best price or best service, to find a higher cause or unique benefit that they can remember and be happy to advocate. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Marty Zwilling First published on Inc.com on 9/7/2022.
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Startup Professionals Musings
AUGUST 10, 2022
A strong vision and deep insight may get your business off the ground, but long-term success requires constant data analysis, metrics, and attention to your customer feedback. Today, customer loyalty is based on the “ total customer experience ,” as opposed to price or service alone. Start today and enjoy the learning.
Startup Professionals Musings
NOVEMBER 30, 2022
Typically this means describing interactions with customer groups, real customer feedback, and showing an understanding of price sensitivity, alternatives, and competitive offerings. Using metrics to measure results and commitments. Marty Zwilling First published on Inc.com on 11/16/2022.
Both Sides of the Table
DECEMBER 11, 2022
And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers. I am having fun again.
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