Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

JANUARY 6, 2023

Over time, I have collected a list of new business attributes that go beyond the initial idea or solution, which often are more critical to long-term success and satisfaction. Be customer focused, not technology focused. A legendary pivot example in social media was the transformation of Odeo into Twitter.

Tips 80

Tips Startup Satisfaction Ideas 80

Startup Professionals Musings

NOVEMBER 5, 2022

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Office jobs and communication technology have evolved. Marty Zwilling First published on Inc.com on 10/20/2022.

Outsource 133

Outsource Training Organization Social Media 133