Acquisition Advertising ASP Sales 
InfoChachkie
MARCH 3, 2011
Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.
Frank Addante
JUNE 19, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. "Keep it Simple" - My Golden Rule Startup 5.0 – I’m just going to chill out for a bi. Zondigo, Inc.
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Frank Addante
NOVEMBER 16, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I always tell sales reps that were not there to talk about -our- business, were there to talk about -their- business.
Frank Addante
MARCH 26, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It turned out to be a catapult for the company, and sales have been booming since then. Zondigo, Inc. Startup 3.0:
Frank Addante
MARCH 12, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► August (3) Venture Capital - What's the rush? Inventing Stuff, Obviously Impossible? Zondigo, Inc. Startup 3.0:
Frank Addante
OCTOBER 31, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. L90 (Startup 3.0) , my third company, was the "premium advertising network". Inventing Stuff, Obviously Impossible?
Frank Addante
OCTOBER 19, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Within weeks, we shortened our sales cycle. ► August (3) Venture Capital - What's the rush? Zondigo, Inc.
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