socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.

Networking 100

Networking NewEgg Commerce Google 100

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Everything is for sale but it’s the price that moves the timing. He told them it was now or never.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

JULY 9, 2019

Hedges served in that position until its recent acquisition by Ellie Mae. Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather. READ MORE>>.

Draper 124

Draper Southern California Santa Monica Social Media 124

Startup Professionals Musings

AUGUST 21, 2021

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

APRIL 21, 2014

Financial terms of the sale were not announced. domainsponsor oversee merger acquisition domain domainer name monetization rook advertising' Los Angeles-based Oversee.net said today that it has sold its DomainSponsor domain monetization business. READ MORE>>.

Oversee.net 133

Oversee.net Advertising Web Acquisition 133

socalTECH

DECEMBER 14, 2011

Santa Monica-based Double Fusion , which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks , a social and casual in-game advertising firm. Financial terms of the acquisition were not announced.

Networking 124

Networking Santa Monica Advertising Acquisition 124

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

FEBRUARY 16, 2011

The company also said it has appointed Michael Sawtell as Senior Vice President and General Manager of its Sales and Advertiser Services businesses as part of the acquisition. The firm provided and created rich media advertising for its clients. READ MORE>>.

Advertising 124

Advertising Acquisition Tool Sales 124

socalTECH

MARCH 29, 2016

Irvine-based Cargigi , a provider of online marketing and advertising services for automotive dealerships, has been acquired by eBay , the two said Tuesday afternoon. Financial details of the acquisition were not disclosed.

Advertising 100

Advertising Acquisition Help Marketing 100

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JANUARY 13, 2017

Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report said Rubicon Project is looking at strategic options for the company, including a sale of the company.

Report 100

Report Advertising Los Angeles Sales 100

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Startup Professionals Musings

DECEMBER 17, 2022

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

AUGUST 5, 2009

No financial details of the asset sale were disclosed. The sale ends Google's ill-fated foray into radio ads, which it began in January of 2006 with the acquisition of Newport Beach-based dMarc Broadcasting. Tags: google dmarc radio advertising braodcasting wideorbit merger acquisition.

Google 100

Google Southern California Advertising Acquisition 100

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Value propositions.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

APRIL 29, 2022

No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts.

Marketing 110

Marketing Pricing Startup Customer 110

socalTECH

JUNE 22, 2010

The two said the deal will provide Acquisio's clients with ad serving capabilities, ad tracking, and ability to track their sales channel and track clicks and conversions. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. and other firms. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

Startup Professionals Musings

SEPTEMBER 11, 2021

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121

Startup Metrics Customer Custom 121

socalTECH

OCTOBER 27, 2010

According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region.

Yahoo 178

Yahoo Media News Report 178

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

NOVEMBER 21, 2014

We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

MARCH 20, 2020

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

SEPTEMBER 21, 2016

The Trade Desk--which is now trading as TTD on the NASDAQ Global Market--operates an online advertising market and exchange. The IPO of The Trade Desk follows a significant number of exits along the Central Coast, including such successful exits as the sale of Lynda.com to LinkedIn for $1.5 per share--significantly above the $18.00

Ventura 100

Ventura Pricing Advertising Sales 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MAY 7, 2015

Financial terms of the sale were not disclosed. RockYou said it will use the acquisition to "turbocharge" its expansion into mobile. Los Angeles-based startup studio and incubator Science said late Wednesday that it has seen its first exit, and has sold Playhaven to RockYou.

Incubator 100

Incubator Mobile Acquisition Los Angeles 100

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Since then, the craft of advertising online has matured from an art to a science. If you haven’t already subscribed yet, subscribe now for.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. You mentioned that you've been growing the company recently, and made a recent acquisition? Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

APRIL 30, 2018

The business model, is people use this to do better marketing and sales targeting when they sell their own products. The company has grown very rapidly and well for a startup, but we're now at the point where sales is the name of the game. That took quite a bit of investment in organic growth and acquisitions.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

socalTECH

FEBRUARY 17, 2011

To get some perspective into ReachLocal's entry into the daily deals space and where it sees the acquisition fitting, we spoke with Zorik Gordon , CEO of the company. So what is the strategy behind the acquisition, and how do you see this fitting into the daily deals area? Zorik Gordon: We're excited about the acquisition.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249