Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Rumored to have turned down acquisition offers from Yahoo and Facebook. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

AUGUST 4, 2011

Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. One of the core pieces of that technology was around marketing and customer acquisition. If you did nothing, you'd just site in the unhappy state -- you basically had to say you were unhappy to get taken care of. If you were unhappy, we'd escalate it.

Startup 210

Startup Marketing Customer Custom 210