socalTECH

NOVEMBER 19, 2012

In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

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Truecar Santa Monica Pricing Advertising 206

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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Truecar Invest Edmunds Santa Monica 232

socalTECH

JANUARY 16, 2012

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar said Virginia has been okay with flat fee billing since January of 2001. READ MORE>>.

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Truecar Santa Monica Advertising Sales 185

socalTECH

DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year. READ MORE>>.

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Truecar Santa Monica Pricing Report 113

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory. Total raised: $125mm See: TechCrunch.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

AUGUST 4, 2011

Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. If you did nothing, you'd just site in the unhappy state -- you basically had to say you were unhappy to get taken care of. What kind of customers are using the tool? Jeff Zwelling: Today, we have lots of e-commerce and online subscription customers.

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Startup Marketing Customer Custom 210