Advertising Demand Sites Truecar 
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory. Total raised: $125mm See: TechCrunch.
socalTECH
SEPTEMBER 20, 2010
Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.
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