socalTECH

NOVEMBER 19, 2012

In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

Truecar 206

Truecar Santa Monica Pricing Advertising 206

socalTECH

JANUARY 16, 2012

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar said Virginia has been okay with flat fee billing since January of 2001. READ MORE>>.

Truecar 185

Truecar Santa Monica Advertising Sales 185

socalTECH

DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year. READ MORE>>.

Truecar 113

Truecar Santa Monica Pricing Report 113

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A location based service which incorporates social and gaming elements. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JULY 13, 2009

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we're focused on technology, and financial services. That was quite a prominent exit for us.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

AUGUST 4, 2011

Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. At one point at Columbia House, I was taking customer service calls for YLighting--I kid you not. If you did nothing, you'd just site in the unhappy state -- you basically had to say you were unhappy to get taken care of.

Startup 210

Startup Marketing Customer Custom 210