socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Investing much of new cash to build presence in Android platform. And it carries no inventory.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JULY 13, 2009

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. We invested in Overture, which was sold for $1.2

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

AUGUST 4, 2011

That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. It's a significant problem in online marketing today. What kind of customers are using the tool?

Startup 210

Startup Marketing Customer Custom 210