Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100

Customer Custom Acquisition Technical Review 100

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! How has your history with Jason Spievak , Colin Kelley and the rest of the former CallWave team shaped and benefited the company?

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Jim Semick (left) with his Co-Founder, Greg Goodman.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.

Social Network 318

Social Network Networking Web 2.0 Startup 318

InfoChachkie

FEBRUARY 17, 2011

free weekly Infochachkie articles! Does the world really need more servers in more datacenters gobbling up more power to send more tweets and Facebook pages around the world? When you began your teaching career, did you plan on eventually being an entrepreneur? If you haven’t already subscribed yet, subscribe now for.

Cloud Computing 188

Cloud Computing Santa Barbara EC2 Startup 188

SoCal Delicious

SEPTEMBER 22, 2008

Write me an e-mail and let me know what youre up to! Now let’s move on to the first couple topics: Step 0: Pre-product. Instead, spend your time gathering qualitative data, interviewing users, understanding the problem-behind-the-problem you’re trying to solve, and prototyping concepts. Do this for a couple weeks!

Startup 29

Startup IP Email Report 29

SoCal Delicious

OCTOBER 8, 2012

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. October 5, 2012.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44