SoCal CTO
MARCH 12, 2007
skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.
Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.
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Startup Professionals Musings
JUNE 13, 2015
According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.
Startup Professionals Musings
DECEMBER 1, 2013
According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.
SoCal CTO
FEBRUARY 20, 2007
that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions.
SoCal CTO
MARCH 1, 2007
The articles I cited there around finding co-founders suggests that Ben is on the money. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Thats right on the money.
Startup Professionals Musings
OCTOBER 23, 2012
According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.
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