Acquisition Book Email Paid Search 
Startup Professionals Musings
OCTOBER 3, 2012
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.
Startup Professionals Musings
NOVEMBER 12, 2013
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.
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