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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211
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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years. Socaltech has partnered with Sutton Capital Partners with their Recurring Revenue Conference for several yars.

Capital 100
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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

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Surveying SoCal's M&A Landscape, with David Siemer

socalTECH

How about mergers and acquisitions? For a similar company, with the same metrics and stage, valuations had been tiny. E-commerce is a great example. There are a ton of e-commerce companies, and they''ve been the highest recipient of seed and A-round investments. But, there have really been very few e-commerce exits.

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Batch 8 500 Startups Demo Day | Our Top Ten

Tech Zulu Event

In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Shippo is changing the game for e-commerce shipping. They’re going to be huge for private e-commerce retailers. Rapt.FM – Rap battles over live chat. Look out for this company.

Startup 111
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales.