socalTECH

JUNE 9, 2014

When our Youtube views are driven up, that drives more licensing demand for the video, with other shows interested. That''s relevant, because of our third piece, where we have been hired by traditional media companies, to basically provide them a turnkey, outsources content acquisition team. Those licensing fees can be pretty amazing.

Media 235

Media Content Startup IP 235

socalTECH

AUGUST 27, 2014

We have been smart about how to make investments in our business, and when we jump into a new category or vertical. Obviously, there were situations when we first started our organization, when we were focused on customer acquisition for the mortgage lending vertical. We do that methodically. READ MORE>>.

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

MARCH 11, 2011

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs.

Competition 350

Competition Idealab Product CitySearch 350