Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” But you don’t need to spend money on SEM. And here’s the thing … YouTube PAYS YOU to develop these audiences. Plan your business wisely. *.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. Customer Acquisition. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. That’s not acceptable. Is it 4/1,000?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Too many entrepreneurs focus on dilution.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition.

Startup 150

Startup Marketing Study SEO 150