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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The goal is for your visitor to be redirected to the site or product being advertised. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). For the advertiser, this is the cost-per-click (CPC) model.