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The Trade Desk, Acquisio Partner

socalTECH

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product. and other firms. READ MORE>>.

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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The goal is for your visitor to be redirected to the site or product being advertised. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). For the advertiser, this is the cost-per-click (CPC) model.