Remove Acquisition Remove CPC Remove Organization
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Unattributed – There is no such thing as organic customers. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164