Remove category strategic-planning
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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Since these usually require a large investment, and more time, including customer education, they need to be started while your current business is still healthy.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

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