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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
InfoChachkie
JANUARY 16, 2018
Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.
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InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right.
InfoChachkie
FEBRUARY 17, 2011
Does the world really need more servers in more datacenters gobbling up more power to send more tweets and Facebook pages around the world? Along the way many things came together: being able to find the right people, getting great customers, having lots of luck, being in the right place at the right time.
socalTECH
FEBRUARY 22, 2010
Originally, you had a lot of government customers, and were just starting out with a few commercial customers. Our strategy was twofold--one, was to go out and get brand name customers, and to translate their content to such a high quality, with no human oversight, that they'd be willing to post that on the internet.
Both Sides of the Table
MARCH 11, 2011
At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Insider Pages.
SoCal Delicious
SEPTEMBER 19, 2012
Even though their business model was tweaked a little while ago to give customers additional leniency, the business is still expecting to break $100 million in revenue this year, up from $25 million in 2010. If that’s not enough, ShoeDazzle runs charity shoe programs, making the company good for your closet and the country.
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